YRMOS – You remind me of Someone


The house of YRMOS stands as an independent fashion sanctuary founded in 2021 by Ulrich Boulon in Islington, London. Merging introspection with sophistication, the house focuses on modern tailoring and haute couture craftsmanship utilising superior materials. Sparking a contemporary conversation on confidently relaxed elegance.





Ulrich Boulon


French-Guadeloupean Ulrich Boulon is the founder and creative director of YRMOS, based in London with a Parisian Master’s blending business, communications, and art. Having led creatives across fashion, luxury hospitality, and beauty for brands including Burberry, Mulberry, Givenchy Paris, and Soho House, he brings a rare synthesis of industry insight and artisanal discipline. Trained by his mother and grandmother, he inherited a craft that is instinctive, restrained, and exacting. His work reduces couture to its essential form, where simplicity is deliberate and every detail intentional.