YRMOS – You remind me of Someone
The house of YRMOS stands as an independent fashion sanctuary founded in 2021 by Ulrich Boulon in Islington, London. Merging introspection with sophistication, the house focuses on modern tailoring and haute couture craftsmanship utilising superior materials. Sparking a contemporary conversation on confidently relaxed elegance.
Ulrich Boulon
French-Guadeloupean Ulrich Boulon is the founder and creative director of YRMOS, based in London with a Parisian Master’s blending business, communications and art. Having led creatives across fashion, luxury hospitality, and beauty for brands including Burberry, Mulberry, Givenchy Paris, and Soho House, he brings a rare synthesis of industry insight and artisanal discipline. Trained by his mother and grandmother, he inherited a craft that is instinctive and restrained. His work is the expression of purpose, where every creation becomes an act of leadership.