YRMOS
YRMOS stands as an independent luxury fashion label, established in 2021 by Ulrich Boulon in London. Merging introspection with sophistication, YRMOS focuses on a modern aesthetic and fine craftsmanship utilising superior materials and couture techniques. Sparking a contemporary conversation on confidently relaxed elegance.
Ulrich Boulon
I am of Creole descent, Creative director, and founder of YRMOS. I grew up in Guadeloupe and moved to Paris, then London in 2012. I earned a master's in innovation and design from a prestigious Parisian school. My career includes senior digital design roles at Burberry, Givenchy, Mulberry, and creative direction at Soho House Group. Trained by my mother and grandmother, I developed a passion for fashion and sought mentorship from top sewing machinists and pattern makers. I am known for my luxury simplicity, and recognised for my contemplative aesthetics.