YRMOS – You remind me of Someone
YRMOS was established in 2021 by Ulrich Boulon. Its intellectual sanctuary combines concept and image through an eternal perspective. YRMOS's fashion is beyond trend, holding a posture that forms a deliberate signature. The house explores the strength of a composed style that speak to its virtues.
Ulrich Boulon
French-Guadeloupean Ulrich Boulon is the founder and creative director of YRMOS, based in London. He pursued postgraduate study in Sociology, then digital innovation and leadership at HETIC, the Paris digital grande école. He has led creative teams across fashion, luxury hospitality, and beauty for brands including Burberry, Mulberry, Givenchy Paris and Soho House. His savoir-faire of fashion comes from his mother and grandmother, from whom he inherited an instinctive, timeless style. His work is an expression of purpose, where every creation becomes an act of virtue.